Aer Lingus Regional expanded its service network with the launch of its new route to Birmingham, operated by Aer Arann as part of the airline’s growth plan.
The launch was made official with Aer Arann operating its maiden flight from Dublin to Birmingham on June 1, 2013. The airline’s decision to expand was based on the 30% increase of over 100,000 passenger numbers to Birmingham last year.
Aer Lingus Regional will now operate three daily return flights to Birmingham from Dublin Airport and targets to fly more than 65,000 passengers on the new route by the end of this year. The airline is also expected to vastly grow its passenger numbers to 150,000 on this route by the end of 2014.
Aer Arann’s Chief Commercial Officer, Simon Fagan said:
‘This new route connects us with one of the UK’s largest cities and means that for the first time, the airline is servicing almost all of the main UK destinations from Ireland.
‘These new routes will add up to 65,000 passengers to our network this year, and it is our aim to increase this to 150,000 passengers by the end of next year. Taken with Aer Lingus’ existing services, it offers significant additional choice to all customers, especially business customers seeking same day returns.
‘Aer Lingus Regional is committed to providing its customers with easy, convenient regional connectivity and great value for money.
‘We look forward to welcoming our passengers on board this new connection.”
Commenting on the first flight, Birmingham Airport’s CEO, Paul Kehoe said:
‘This expansion to Dublin from Birmingham will give passengers far greater flexibility and choice with this established airline brand.
Irish routes are extremely popular for both business and leisure travel from Birmingham and we’re delighted that Aer Lingus Regional has added a further three daily flights to provide this shuttle service between the two cities.’